Your profit model is not a budget or a sales forecast. It’s the formula for how your business maximizes earnings from each client.
The question is, what is yours, and are you following it?
Often the easiest way to improve business performance is to make your profit model clear to your team and to ensure your sales and marketing investments align with it. It may sound obvious, but more often than not, addressing this misalignment is the easiest way to improve sales and marketing performance.
We help you define or clarify your profit model. Once it is clear, we identify if and where your efforts are off track. Then we help you bring your sales and marketing efforts back into alignment to maximize earnings. Sometimes a shift in focus is all it takes to make a huge difference in business outcomes.
