Tracking KPIs with web analytics is how you measure, understand and improve marketing investment performance.
A wide range of technologies are available to track different aspects of your sales and marketing program. The result is more data than you can shake a stick at. You can get into information overload quickly.
This is why KPIs or Key Performance Indicators are so important. KPIs shift the conversation from tracking and data, to measuring factors you can control to improve performance. The focus is on enabling you to actively manage your earning growth system.
We start by making sure you have tracking in place to measure what matters. Then we process map your sales marketing system to determine how much of it you can track and what’s left to address. Then we build a financial model of your system to help you understand how it works and which variables make the most difference to performance.
Once you understand how your system works, we collaborate on how best to achieve business objectives.
It might sound complicated, but it’s not as difficult as it sounds. What’s important is how much control it gives you over the sales and marketing process.