Tracking KPIs, web analytics and segmenting customers is how you measure, understand and improve the performance of marketing investments.
A wide range of technologies are available to track different aspects of your sales and marketing program. There is so much data available, that you can easily get information overload.
The key is to drill down into your data and to understand what is really important and actionable. Data is useless unless you can use it to direct meaningful action to change your outcomes.
We start by making sure you have tracking in place to measure what matters. Then we process map your sales marketing system to determine what you can track and what’s left to address. Then we build a financial model of your system to help you understand how it works and which variables are the most sensitive and highest leverage.
Once you understand how your system works, we collaborate on how best to take constructive action.
It might sound complicated, but it’s not as difficult as it sounds. What’s important is how much control it gives you over your results.
