If you’re thinking about advertising, but you’re worried about the costs, you’re not alone. It’s hard enough to succeed when you know what you’re doing and are prepared. The alternative can be disastrous.
What do you do? Do you forget it, and explore other options or take it on, and master the art and science of advertising? It depends, should be the answer, on whether it makes any sense for your business.
How do you decide? You start by reading this article.