From Being Sold On Search
To Having A Clear Plan of Action
Search engine marketing is often the most cost-effective place to start marketing. Why? Because that’s where people go to find what you offer. It’s really that simple. If someone is actively looking for what you offer, why would you ignore them in favour of someone who’s not looking?
There are three distinct types of search marketing. These include paid search, organic search (SEO) and local search marketing. All three are important and are best viewed as a continuum to be considered together. Each business needs a different mix of the three search methods.
Our role is to help you understand your needs and to help you plan and implement an appropriate rollout sequence. Download our free eBook to learn more about search marketing.
The point is, all three types of search marketing are important and serve different purposes. They also have different maturation timelines. It’s important to implement all three in a way that optimises your yield in the short, mid and long term.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
We work on a retainer basis to setup, manage and optimize your campaigns. Our retainers vary depending on campaign objectives, but they typically start at 15% of the monthly media budget.
We operate campaigns as small as $300 per month to six figure, multi-channel campaigns. Our fees vary accordingly. What’s important is we don’t set an arbitrary minimum, we try to do what makes sense for you and your business.
If you want to capitalise on search engine marketing, you need a balanced approach that considers all three major facets. Not just SEO, Pay Per Click or local search in isolation. We help you see the bigger picture and keep your focus on ROI, versus some technology bias.
We help you design, setup and optimise a search marketing program to maximise your return on your investment. To do this, we keep the focus on you and your business, not on any specific technology or approach.
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