We’re committed to helping you make good business development investment decisions where you’re completing the right things in the right order to achieve objectives.
We start by getting clear on your goals, sales economics and your budget. Once we’re clear, we dig into the process to identify gaps, bottlenecks and obstacles inhibiting performance. The first few steps are always focused on triaging the situation. Once any fires are out, we shift to a bigger-picture program development perspective.
Our goal is to meet you where you are and figure out the most appropriate way to move you forward. That is to say, we step up how you need us to step up. Sometimes, you need coaching and direction. You may need sales messaging, design or technical support. Or you might need someone to lead the way and make it happen for you. The point is we’re here to collaborate and grow your business, not to sell you.
It’s a proactive, systematic and collaborative approach focused on great service, measuring performance and continuous improvement.
We’ve spent the last 18 years making our approach transparent. You’ll find the most comprehensive discussion in our book Being Profitable. This 3+ hr read is a primer and workbook for business owners who want a more holistic understanding of sales and marketing. Accompanying the book is a visual road map that frames the business development process as a sequence of 20 steps to follow.
The fastest way to understand our approach and jump-start your marketing is to read our free eBooks Making The Shift, What Is Marketing? and The First Seven Questions.
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