An excellent primer on social media, pay per click marketing, blogs, and lead generation that is surprisingly easy to read.
This book is logically organized and provides a practical overview of the entire social media and Internet marketing process.
What I appreciated most about this book is the straightforward conversation on the most popular tools that we all use, just not as well as we might.
I have recommended this book to dozens of people (even people in their late 60’s and early 70’s) as an excellent primer on the subject and I use this book often to help clients more fully engage in the marketing process.
I highly recommend Inbound Marketing for anyone interested in learning more about social media and Internet marketing in general.