You know you need to reach, engage, enroll and retain your patients, to drive growth. But how to do it? There are so many choices, it can quickly feel overwhelming and distracting.
Everyone you meet tells you to focus on something different. You need external signage, a website, SEO, local search, client emails, social media, advertising, medical review sites, and directory pages. The marketing to-do list gets longer every year. And it feels completely disjointed.
Do you scramble to keep up, or do you take a step back and figure out what you really need? How do you transform your Random Acts of Marketing into a high-performance machine?
The first step is not determining what to do. The first step is figuring out why you’re doing it. What do you want to accomplish? What’s the target growth rate? What are the constraints you need to live within? There are several key questions to answer, that will shape your practice and the way you market. Once you’re clear on objectives, it’s time to plan.
You’d be surprised how much easier it is to plan, once you’re clear on objectives. The plan almost falls out of the clarity you create. Once you’re clear and committed to your plan, the focus shifts to implementation. The difference is, you’re working to tie all the marketing elements together to create a practice development system.
If you’re serious about starting or growing your practice, explore the 8-step sales and marketing system development process below. There’s a lot of steps, but it’s not as complicated as it seems.