Marketing Is Complicated
As a small business owner, marketing can seem complicated, overwhelming and out-of-reach. There are so many different things to do and different skill sets required; it’s easy to say “the heck with it”, stick to what you know and just dabble in “random acts of marketing”.
You Try This And That
You make a logo, set up a Facebook Page, boost posts, try Yelp and Twitter, with no real plan of attack or sense of how your efforts will generate sales. Avoiding, trial and error and hoping-for-the-best become the default marketing plan. It’s usually a big waste.
What If You Had A Plan And Help?
What if you had a plan and a team to help you implement, operate, track and optimise performance to drive sales and earnings growth? What if they worked with you, a little-at-a-time, moving step-by-step, at a manageable pace? Would marketing be more accessible?
If you’re new to sales and marketing we’ve prepared a series of free introductory eBooks on different aspects of sales and marketing for non-marketers. They are non-technical and focused on what you need to know as a business owner. We’ve also written a book that outlines the business development process to help you understand the process. The book is called Mastering Marketing: leading a Journey of Becoming.
If you’re serious about growing your business, start by reading some of the Free Marketing eBooks and if you like what you read, we’d love to hear from you.
Contact Us to request a free coaching session.