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Considering A New Website?

Hold Up A Moment

If you’re considering a new website, chances are you need to slow down and get ready first. Why?

Because you probably have work to do before you’re ready to get value from your investment.

Let’s Test This Assumption

See if you can answer these basic marketing questions with simple one-line answers.

Ask yourself why am I building this site?

  • What are my success criteria?
  • What conversion rates are necessary to reach my financial goals?
  • Who are my ideal clients?
  • What core problem do I solve for ideal clients?
  • What does my client’s purchase process look like?
  • How do my clients seek help on Google and Bing?
  • Who are my primary competitors?
  • What is my primary competitive advantage?
  • What is my lead offer to first-time clients?
  • Do I have a brand identity kit developed?
  • How do I intend to generate traffic to my website?
  • What is my maximum cost to acquire a new client?
  • How will I respond, track and follow-up on sales inquiries?
  • How do I measure marketing investments?

If you answered each question clearly and confidently, good job; you’re further along than most.

However, if you found it difficult to answer these questions, park your website project until you’re clear and confident in your answers.

We’re prepared a series of Free Marketing eBooks for business owners, meant to help you prepare. We invite you to download and read a few to help you prepare. By getting ready first, you’ll save a bundle on your website project, and more importantly, you’ll end up with a website designed to support your client’s needs and your business’s needs, instead of building a useless brochure website.

We also offer a Free Marketing Coaching Session, if you’d like to speak with an advisor before you jump into action.

About the Author

John Watson is the president of Accrue Performance Marketing. John is a sales and marketing coach and strategist who lives in Calgary, Alberta, Canada. He's consulted to start-ups, business owners and corporate executives since 1993. John's passions include entrepreneurship, digital marketing and customer data analysis, leadership and personal development, writing and photography.

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