How you market and drive sales depends on what you make and who you’re selling to. From large and complex industrial sales to low-cost consumer goods, the model changes dramatically.
However, you still have to understand your target audience, speak to their needs and manage all the steps and layers between you and your customers. The distance between you and your customers is shrinking fast.
More and more the internet has you in direct contact with end-users. It’s no longer just advertising, channel management and warranties. You’re managing communication across the end-user lifecycle while developing and supporting your channel partners.
Depending on what you make, you could be dealing with the entire sales and marketing spectrum. You’re likely simultaneously engaged in direct account-based sales and channel development, eCommerce, influencer marketing, online marketplaces and more. And if you’re not, you soon will be.
Guidance, direction, coaching, training and technical assistance in whatever combination you need.
There’s no huge upfront investment and no ongoing commitments. Our business is about guiding and directing people as they design, set up and grow their business. We do this by stepping up and being your guide. Our role evolves along with your business.
In the beginning, we focus on creating clarity and determining how the business needs to work. We assist with forecasting, planning and sourcing appropriate technologies. We help set up your selling and promotional systems to drive sales. We track performance, and we refine and optimize your earnings growth.
If all this sounds complicated, it often is. But this complication is exactly why it’s beneficial to work with a guide. Our role is to streamline your learning curve and help you get traction faster than you could on your own.
There’s no cookie-cutter approach to follow. Everything is tailored to your goals, needs, budget constraints and pre-existing efforts.
Request A Free Consultation. If you prefer to read and learn before reaching out, we offer 18 free marketing eBooks and over 40 articles on our blog to help you get started.
