How you market and drive sales depends on what you make and who you’re selling to. From large and complex industrial sales to low-cost consumer goods, the model changes dramatically.
However, you still have to understand your target audience, speak to their needs and manage all the steps and layers between you and your customers. The distance between you and your customers is shrinking fast.
More and more the internet has you in direct contact with end-users. It’s no longer just advertising, channel management and warranties. You’re managing communication across the end-user lifecycle while developing and supporting your channel partners.
Depending on what you make, you could be dealing with the entire sales and marketing spectrum. You’re likely simultaneously engaged in direct account-based sales and channel development, eCommerce, influencer marketing, online marketplaces and more. And if you’re not, you soon will be.
If anyone needs good systems and processes to manage sales and marketing, it’s you. Our marketing coaching and fractional CMO service focuses on systems development.
We invite you to explore our 8-step system development process. If you browse through the 8-step sequence, you’ll appreciate what’s involved. You’ll likely recognize where you are, and zero in on where we can be of greatest assistance.