Branding And ReBranding Services

Defining Your Brand

Defining Your Brand

It’s Likely Not What You Expect


Whether you’re creating a personal, corporate or product brand, the process is similar.

What’s Involved In Creating A Brand?

All meaningful brands emerge from a compelling mission, vision, value and purpose. They reflect cultural norms, and they shape the systems and operational processes you implement. Brands can be powerful and inspiring, if they are meaningful, authentic and actionable.

Your Logo Is Not Your Brand

A logo is an icon that represents your brand. The logo comes to represent your values and the collective customer experience you create over time.

Your Brand Is An Experience

Defining a brand is about describing the experience your brand represents in both the short and long term. Brand is almost synonymous with reputation, and your reputation is something you earn.

How We Help

We help you unpack and articulate what your brand is about, the experience you create for clients, and how you intend to create that experience for everyone.

If you want a logo, that’s a corporate identity project. And yes, they are initiatives that are often completed together.

Download Our Marketing eBooks

Market more effectively with our 18 Free eBooks.

FREE DOWNLOAD

Where To Start?

Contact Us to request a free discovery session.

CONTACT US

Building Your Marketing System

Discover What’s Involved And Where To Begin

Building Your Marketing System

Discover What’s Involved And Where To Begin

1

Strategic
Direction

2

Research
& Planning

3

Branding &
Rebranding

4

Content
Creation

5

Website
Design

6

Leads &
Sales

7

Advertising
& Retention

8

Performance
Optimization

Contact Us

403 512 3183 | 800 860 0026

Please fill out the form below and we'll get back to you right away.

Mailing List
This field is for validation purposes and should be left unchanged.

Visit the Being Profitable Blog

A Business Development Conversation

EXPLORE