The lure of massive exposure from advertising is strong. You think somehow this exposure will translate into sales and profits. Unfortunately, wishful thinking does not create results. Careful planning, good process, systems, controls, hard work and perseverance do.
If you’re planning to invest in advertising, that’s great. But before you do, you need to make sure you’re prepared to profit from advertising.
In this 16-page eBook we look at the machinery required to manage your risks and profit from marketing investments. We break the process down into three large components and then into their nine parts. This eBook is non-technical and written for small business owners, not marketing professionals.
The goal is to help you understand what you’re getting into with advertising investments, so you can prepare to invest successfully.