We get funny looks all the time about Marketing Coaching. Aren’t they very different fields? I don’t get it?
How did you learn to play hockey, soccer or figure skate? A coach right? Sales and Marketing are skills to develop not tactics. You have to learn how to think and approach marketing effectively just like any other sport.
Marketing is a way of thinking. It is more strategy, systems and process than tactics. The tactics are just the tip of the iceberg you see above the water line. What people don’t realize is that like an iceberg, 90% of marketing occurs below the waterline.
This nine-page ebook will help you think differently about marketing and how to approach it.