Blog / Marketing Planning

Marketing Planning Services

For Small Business Owners

 

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Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi, I’m John Watson with Accrue Marketing.

We help you with several types of research and planning, From Startup Business Planning, Sales and Prospect planning, Marketing Planning, Media Planning and more.

Regardless of the focus, our approach is the same. Planning starts by helping you get clear on your goals. Once goals are clear, we devise solutions with a good chance of success and acceptable levels of risk. Then we assist stakeholders to understand and make informed choices.

One of the cornerstones of our approach is incrementalism. Because we work with small to mid-size companies, we break the process into a series of go, no go steps. This approach controls your risk, helps to manage costs while fostering stakeholder inclusion and buy-in. We also keep costs down by keeping reporting and communication appropriate to the audience. The communication required to create buy-in for a small group of owners is vastly different from a large stakeholder group. Our approach makes strategic planning accessible and cost-effective.

If you need to plan something important, Let’s Discuss Your Needs.

About the Author

John Watson is the president of Accrue Performance Marketing. John is a sales and marketing coach and strategist who lives in Calgary, Alberta, Canada. He's consulted to start-ups, business owners and corporate executives since 1993. John's passions include entrepreneurship, digital marketing and customer data analysis, leadership and personal development, writing and photography.

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