The pandemic highlighted the importance of online sales and significantly accelerated the adoption of eCommerce. Even products people typically bought locally are now sold online, picked up at the curb or delivered. Selling online has become more important than ever.
eCommerce used to be highly complex and expensive to set up. Now it’s comparatively easy and affordable, even for tiny companies. In some cases, you don’t even need your own website. You can take advantage of online marketplaces like Amazon, Walmart, and many others to drive sales.
The question is not whether to adopt eCommerce anymore; it’s what’s stopping you?
What stops people usually boils down to uncertainty. Not sure how, don’t understand the process, or unclear if they have the skills or the money to compete. These are legitimate concerns. Fortunately, the answer is simple. Look before you leap.
Don’t rush out and start setting up an eCommerce website. Ecommerce, while much easier than it used to be, but it is still challenging and highly competitive. The solution is to seek strategic advice before leaping into action without a plan. You don’t need some big research project, but you do need to have a clear sense of user demand, an understanding of the competitive landscape and an understanding of what the process involves before you start. You use that information to develop a plan that makes sense and helps you manage risk.
We invite you to contact us and let’s talk about eCommerce and what you’re getting yourself into.