The pandemic has highlighted the importance of online sales and significantly accelerated the adoption of eCommerce. Even products people typically bought locally are now sold online, picked up at the curb or delivered. Selling online has become more important than ever.
eCommerce used to be complex and expensive to set up. Now it’s comparatively easy and affordable, even for tiny companies. In some cases, you don’t even need your own website. You can take advantage of online marketplaces like Amazon, Walmart, and many others to drive sales.
The question is not whether to adopt eCommerce anymore; it’s what’s stopping you?
What stops people usually boils down to uncertainty. Not sure how, don’t understand the process, or unclear if they have the skills or the money to compete. They are legitimate concerns.
Fortunately, the answer is the same. Seek strategic advice before jumping into some technology project.
Don’t rush out and start setting up an eCommerce website. Ecommerce, while much easier than it used to be, is still challenging and highly competitive. The solution is to seek strategic advice before rushing into some technology without a plan.
Use that advice to learn about your options and how to approach the eCommerce opportunity. Then make a plan that makes sense for you and your business.
We invite you to review our 8-step process to get a sense of what’s involved in building a sales and marketing system. Then contact us, and we’ll help you look before your leap into eCommerce.