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About Accrue Marketing

Learn How We Got Started

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Accrue is a marketing company founded in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

I launched my first business in 1998, and I knew I lacked experience. I was almost 30, married and expecting my first child. I knew I was taking a risk, starting a business. I needed to make it work, or else.

So, I went looking for help. I wanted advice from someone who had already made the mistakes; I was about to make. I wanted to create a business development roadmap. What I got was laughed at, brushed off, or one of many sales pitches.

I got busy, making mistakes and learning from them. I read everything I could get my hands on. I took sales, communication and leadership training. I hired business coaches and enrolled mentors. Eventually, I created the business development roadmap I was looking for.

It’s now more than twenty years since I started out. We’ve become the provider I wanted to find, all those years ago.

We’re offering a mix of start-up advice and business development support. We’re here to help people, start and grow businesses using the roadmap we created.

If you’re looking for more than a sales pitch on some random act of marketing, I invite you to Contact Us for a free discovery session. I think you’ll appreciate the roadmap and having a coach and partner on your team.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

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