We’re offering this series of free marketing eBooks to help start-ups and small business owners make sense of sales and marketing. These ebooks are meant to create context and to get you to think about marketing as though you were making an investment in earnings growth. Before you take on your next marketing project we hope you’ll invest some time reading a few of our eBooks.
Making The Shift
From Random Acts of Marketing to Earnings Growth
Random Acts of Marketing are almost an industry standard. You’re almost certainly running your marketing this way, and it’s time you stopped. You can achieve much more if you Make The Shift and adopt the marketing leadership role. Learn what we’re talking about with this free eBook.
What Is Marketing?
A Framework To Build Upon
People tend to define marketing as the activities they’re engaged in; like advertising or social media. But marketing is far more than the tactics you see. Like an iceberg, 90% of its mass lies unseen below the waterline. This eBook will help you see the big picture and help you navigate more effectively.
Online Sales Lead Generation
It’s More Than Driving Visitors To Your Website
If you’re thinking about hiring a salesperson or looking to generate sales leads from the internet, this eBook is for you. The eBook contrasts the classic sales rainmaker with the new online alternative – the so-called cyber salesperson.
Who’s Leading Your Marketing Program?
You, Your Suppliers, or No One?
If you’re not leading your sales and marketing program, it’s likely no one is. If you think your team or vendors are, you might be fooling yourself. See if you recognise yourself in our eBook. We think you might.
Of Your Marketing Assets?
Are you in control of your marketing assets? If you’re asking yourself what are marketing assets, the answer is likely no, you don’t. This free 13-page eBook is meant to get you up to speed on this important task, so you can get back in control before something bad happens, and you’re left unprepared.
The First Seven Questions
You Need to Answer Before You Start Marketing
This eBook is for people with little to no experience with marketing and for those who want their marketing to work better. It starts you off at the very beginning, with the fundamental questions underlying marketing.
Increase Conversion Rates
With A Value Ladder
If you’re spending money driving people to your website, you need a well-developed value ladder. If you’re scratching your head wondering what’s a value ladder, download our Free 9-page eBook. It explains what a value ladder is and its purpose; and provides some examples to get you started.
Branding and Identity
It’s far more than your logo.
If you’re looking to create your business identity, develop or redevelop your brand, this is the eBook for you. We’ve outlined every facet of the process to help you understand what’s involved. This eBook is 24 pages long and we cover a lot of ground. We think you’ll be surprised at everything that goes into brand definition and corporate identity development.
Result From Answering Ten Questions
Don’t build or rebuild a website without answering these 10 questions first. These questions outline what people wish they would have done if they could start over. Read this eBook to skip over the wasting your money step.
Search Engine Marketing
Making Sense Of SEO And SEM
What is Search Engine Marketing? You’ve likely heard of SEO and maybe SEM, but what’s the difference between them? This 13-page eBook is for business owners, who want a non-technical introduction and direction on how to proceed.