Free Marketing eBook Series

FREE MARKETING EBOOKS

Making The Shift

From Random Acts of Marketing to Earnings Growth

Random Acts of Marketing are almost an industry standard. You’re almost certainly running your marketing this way, and it’s time you stopped. You can achieve much more if you Make The Shift.

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What Is Marketing?

A Framework To Build Upon

People tend to define marketing as the activities they’re engaged in; like advertising or social media. But marketing is far more than the tactics you see. Like an iceberg, 90% of its mass lies unseen below the waterline. This eBook will help you see the big picture and help you navigate more effectively.

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Who’s Leading Your Marketing Program?

You, Your Suppliers, or No One?

If you’re not leading your sales and marketing program, it’s likely no one is. If you think your team or vendors are, you might be fooling yourself. See if you recognise yourself in this description. We think you might.

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The First Seven Questions

You Need to Answer Before You Start Marketing

This guide is for people with little to no experience with marketing and for those who want their marketing to work better. It starts you off at the very beginning, with the fundamental questions underlying marketing.

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Why Should Anyone Care?

Span The Relevance Gap with a Leadership Platform

If you’re looking to create your business identity, develop or redevelop your brand, this is the book for you. We’ve outlined every facet of the process to help you understand what’s involved. This eBook is 24 pages long and we cover a lot of ground. We think you’ll be surprised at everything that goes into brand definition and corporate identity development.

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Get More Referrals

By Being Easy To Refer To

If you’re investing in networking in person or online, you’ll get more referrals if you make yourself easy to refer to. This guide will show you several ways to be more strategic and effective.

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So You Need A Website?

How To Ask For What You Need

If you’re contemplating a new website and you’re new to the process, this eBook is for you. It’s a 15-page non-technical introduction to get you oriented and up to speed.

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Successful Websites

Result From Answering Ten Questions

Don’t build or rebuild a website without answering these 10 questions first. These questions outline what people wish they would have done, if they could start over.

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Make Advertising Work

For Your Small Business

If you’re thinking of advertising your small business, make sure you know what you’re getting into before you start.

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Coaching + Marketing

Why And How They Go Together

Marketing is something to learn with skills to develop. It is not just advertising and websites. This nine-page ebook will change how you think about and approach your marketing.

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Pragmatic Planning

For Startups And Small Business Owners

Consider this 13-page ebook your first inoculation against Random Acts of Marketing. It’s meant to help you get your head into an earnings growth mindset with your marketing.

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Content Marketing

What Is It And Why Do It?

Here’s a simple 8-page introduction to content marketing, if you’re curious and want to learn more. It takes about five minutes to read.

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Customer Data Analysis

Making Data Make Sense and Sales

Customer data analysis is one of the most promising aspects of modern marketing and yet it is still one of the least used components. This 8-page ebook is meant to demystify customer data analysis for business owners.

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