What Is Marketing?
A Framework To Build Upon
People tend to define marketing as the activities they’re engaged in; like advertising or social media. But marketing is far more than the tactics you see. Like an iceberg, 90% of its mass lies unseen below the waterline. This eBook will help you see the big picture and help you navigate more effectively.
Who’s Leading Your Marketing Program?
You, Your Suppliers, or No One?
If you’re not leading your sales and marketing program, it’s likely no one is. If you think your team or vendors are, you might be fooling yourself. See if you recognise yourself in this description. We think you might.
The First Seven Questions
You Need to Answer Before You Start Marketing
This guide is for people with little to no experience with marketing and for those who want their marketing to work better. It starts you off at the very beginning, with the fundamental questions underlying marketing.
Why Should Anyone Care?
Span The Relevance Gap with a Leadership Platform
If you’re looking to create your business identity, develop or redevelop your brand, this is the book for you. We’ve outlined every facet of the process to help you understand what’s involved. This eBook is 24 pages long and we cover a lot of ground. We think you’ll be surprised at everything that goes into brand definition and corporate identity development.