Make Sense Of Sales And Marketing
Download Our Free Marketing eBooks
Before you take on your next project, invest some time preparing. These ebooks will help you invest more confidently.
Mastering Marketing – Sample
Leading A Journey Of Becoming
Before you buy the book, look inside and see what it’s about.
You’ll discover that marketing is not something you buy or a to-do-list of tasks to complete. It’s a process you take on and master.
The First Seven Questions
You Need To Answer Before Investing In Sales And Marketing
This eBook is for people with little to no experience with marketing and for those who want their marketing to work better. It starts you off at the very beginning, with the fundamental questions underlying marketing.
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What Is Marketing?
A Framework To Build Upon
People tend to define marketing as the activities they’re engaged in; like advertising or social media. But marketing is far more than the tactics you see. Like an iceberg, 90% of its mass lies below the waterline. This eBook will help you see the big picture and navigate more effectively.
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Making The Shift
From Random Acts of Marketing to Earnings Growth
Random Acts of Marketing are almost an industry standard. You’re almost certainly running your marketing this way, and it’s time you stopped. You can achieve much more if you Make The Shift and adopt the marketing leadership role. Learn what we’re talking about with this free eBook.
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Who’s Leading Your Marketing Program?
You, Your Suppliers, or No One?
If you’re not leading your sales and marketing program, it’s likely no one is. If you think your team or vendors are, you might be fooling yourself. See if you recognise yourself in our eBook. We think you might.
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Coaching + Marketing
Why And How They Go Together
Marketing is a way of thinking and a set of skills you develop over time. It is not just advertising and websites. This eBook will change how you think about and approach marketing.
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Get More Referrals
By Being Easy To Refer To
If you’re investing in networking in person or online, you’ll get more referrals if you make yourself easy to refer to. This eBook will show you several ways to be more strategic and effective at networking.
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Branding and Identity
It’s Far More Than Your Logo
If you’re looking to create your business identity, develop or redevelop your brand, this is the eBook for you. We’ve outlined every facet of the process to help you understand what’s involved. This eBook is 24 pages long and we cover a lot of ground. We think you’ll be surprised at everything that goes into brand definition and corporate identity development.
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Content Marketing
What Is It And Why Do It?
This is a simple 8-page introduction to content marketing. It’s meant to be a primer for the curious. If you want to get your head around the idea of what it is, why do it, and is it for me?
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Customer Data Analysis
Making Data Make Sense and Sales
Customer data analysis is one of the most promising aspects of modern marketing and yet it is still one of the least used components. This ebook demystifies customer data analysis.
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Pragmatic Planning
For Startups And Small Business Owners
Consider this eBook your first inoculation against Random Acts of Marketing. It’s meant to help you get your head into an earnings growth mindset.
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Online Sales Lead Generation
It’s More Than Driving Visitors To Your Website
If you’re thinking about hiring a salesperson or looking to generate sales leads from the internet, this eBook is for you. The eBook contrasts the classic sales rainmaker with the new online alternative – the so-called cyber salesperson.
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So You Need A Website
How To Ask For What You Need
If you’re contemplating a new website and you’re new to the process, this eBook is for you. It’s a 15-page non-technical introduction to get you oriented and up to speed.
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Successful Websites
Result From Answering Ten Questions
Don’t build or rebuild a website without answering these 10 questions first. These questions outline what people wish they would have done if they could start over.
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Search Engine Marketing
Making Sense Of SEO And SEM
What is Search Engine Marketing? You’ve likely heard of SEO and maybe SEM, but what’s the difference between them? This eBook is for business owners, who want a non-technical introduction and direction on how to proceed.
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Investing In Advertising?
Or Hoping For A Big Win?
If you’re planning to invest in advertising, that’s great. But before you do, make sure you’re prepared to profit from advertising. This eBook outlines what’s involved and how to manage your risks.
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Make Advertising Work
For Your Small Business
If you’re thinking of advertising your small business, make sure you know what you’re getting into before you start. Make this eBook your first primer on advertising.
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Increase Conversion Rates
With A Value Ladder
If you’re spending money driving people to your website, you need a well-developed value ladder. If you’re scratching your head wondering what’s a value ladder, download this eBook. It explains what a value ladder is, its purpose and provides examples to get you started.
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Lost Control
Of Your Marketing Assets?
Are you in control of your marketing assets? If you’re asking, what are marketing assets? The answer is likely no. Marketing assets include things like your domain names, hosting and social media accounts, original design files and similar. This free eBook is meant to get you up to speed and back in control so you don’t get locked out of your accounts or lose your files when a vendor relationship ends.
READ MORE ADD TO CARTDidn’t find what you were looking for? There are over 40 articles on our blog that cover important topics. We hope you’ll check them out as well. You might be interested in our book Mastering Marketing: Leading a Journey of Becoming. It offers a complete roadmap to the business development process.