These ebooks are meant to help business leaders take charge of their marketing investments.
Before you take on your next marketing project, invest some time preparing to succeed.
Before you buy the book, look inside and see what it’s about.
You’ll discover that marketing is not something you buy or a to-do-list of tasks to complete. It’s something you take on and master. It’s akin to martial arts, where you gain mastery over its many practices in stages.
Random Acts of Marketing are almost an industry standard. You’re almost certainly running your marketing this way, and it’s time you stopped. You can achieve much more if you Make The Shift and adopt the marketing leadership role. Learn what we’re talking about with this free eBook.READ MORE ADD TO CART
People tend to define marketing as the activities they’re engaged in; like advertising or social media. But marketing is far more than the tactics you see. Like an iceberg, 90% of its mass lies unseen below the waterline. This eBook will help you see the big picture and help you navigate more effectively.READ MORE ADD TO CART
If you’re thinking about hiring a salesperson or looking to generate sales leads from the internet, this eBook is for you. The eBook contrasts the classic sales rainmaker with the new online alternative – the so-called cyber salesperson.READ MORE ADD TO CART
If you’re not leading your sales and marketing program, it’s likely no one is. If you think your team or vendors are, you might be fooling yourself. See if you recognise yourself in our eBook. We think you might.READ MORE ADD TO CART
Are you in control of your marketing assets? If you’re asking yourself what are marketing assets, the answer is likely no, you don’t. This free 13-page eBook is meant to get you up to speed on this important task, so you can get back in control before something bad happens, and you’re left unprepared.READ MORE ADD TO CART
This eBook is for people with little to no experience with marketing and for those who want their marketing to work better. It starts you off at the very beginning, with the fundamental questions underlying marketing.READ MORE ADD TO CART
If you’re spending money driving people to your website, you need a well-developed value ladder. If you’re scratching your head wondering what’s a value ladder, download our Free 9-page eBook. It explains what a value ladder is and its purpose; and provides some examples to get you started.READ MORE ADD TO CART
If you’re looking to create your business identity, develop or redevelop your brand, this is the eBook for you. We’ve outlined every facet of the process to help you understand what’s involved. This eBook is 24 pages long and we cover a lot of ground. We think you’ll be surprised at everything that goes into brand definition and corporate identity development.READ MORE ADD TO CART
If you’re investing in networking in person or online, you’ll get more referrals if you make yourself easy to refer to. This eBook will show you several ways to be more strategic and effective with your networking.READ MORE ADD TO CART
If you’re contemplating a new website and you’re new to the process, this eBook is for you. It’s a 15-page non-technical introduction to get you oriented and up to speed.READ MORE ADD TO CART
Don’t build or rebuild a website without answering these 10 questions first. These questions outline what people wish they would have done if they could start over. Read this eBook to skip over the wasting your money step.READ MORE ADD TO CART
What is Search Engine Marketing? You’ve likely heard of SEO and maybe SEM, but what’s the difference between them? This 13-page eBook is for business owners, who want a non-technical introduction and direction on how to proceed.READ MORE ADD TO CART
If you’re thinking of advertising your small business, make sure you know what you’re getting into before you start. Make this eBook your first primer on advertising for small business.READ MORE ADD TO CART
If you’re planning to invest in advertising, that’s great. But before you do, you need to make sure you’re prepared to profit from advertising. This 16-page eBook outlines what’s involved and how to manage your risks.READ MORE ADD TO CART
Marketing is a way of thinking and a set of skills you develop over time. It is not just advertising and websites. This nine-page eBook will change how you think about and approach your marketing.READ MORE ADD TO CART
Consider this 13-page eBook your first inoculation against Random Acts of Marketing. It’s meant to help you get your head into an earnings growth mindset with your marketing.READ MORE ADD TO CART
This is a simple 8-page introduction to content marketing. It’s meant to be a primer for the curious. If you want to get your head around the idea of what it is, why do it and is it for me, it takes about five minutes to read.READ MORE ADD TO CART
Customer data analysis is one of the most promising aspects of modern marketing and yet it is still one of the least used components. This 8-page eBook is meant to demystify customer data analysis for business owners.READ MORE ADD TO CART
Didn’t find what you were looking for? There are over 40 articles on our blog that cover important topics. We hope you’ll check them out as well. You might also be interested in our book Mastering Marketing: Leading a Journey of Becoming. It offers a complete roadmap to the sales and marketing process.