It’s about driving sales, building relationships and earnings growth
Once you build your relationship development assembly line in The Build Stage, you drive people into your sales funnel with different promotional investments.
Think about your promotional program as you would your investment portfolio. Each promotional channel is equivalent to an asset class, serving a different purpose within your portfolio. Each asset class has a different time horizon and risk/reward profile. In this stage, we actively manage and balance your marketing investments while providing aggregated reporting on your entire portfolio’s performance.
Typical asset classes include networking, social media, content marketing, search marketing and online advertising, promotions, public relations, and everything people think about when they hear the word marketing.