The goal of performance optimization is to improve ROI and drive earnings growth. This process is both top-down and bottom-up. Top-down is strategic and focused on the overall experience, business models, value ladders and meaningful key performance measures. Bottom-up is more about measuring and refining the existing systems, processes, campaigns, and more. It’s about using the 80/20 rule and knowing where to focus next.
Where do you need to focus next?
