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The Business Design Stage

It's About Clarity, Confidence and Commitment


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Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

The first leg of your business development journey is The Design Stage.

The Design Stage focuses on three things: defining your business, committing to it and mapping your marketing fundamentals.

Defining Your Business is where you:

  • clarify what you do,
  • define whom you serve,
  • identify the problems you solve,
  • determine how you’ll make money, and
  • why anyone would choose you over your competitors.

The second area of focus is Cultivating Commitment.
It’s where we work to address your reasons for not committing to your business.
We use planning and forecasting models, to remove your obstacles to commitment.

The third area of focus is Mapping The Fundamentals of your Marketing Program. It’s a foundation laying exercise.

Your marketing foundation includes things like:

  • Your brand and identity,
  • Defining target clients,
  • Developing your story,
  • Defining lead offers, and
  • Crafting sales messaging

Once you’re clear, committed and have your foundation ready, it’s time to shift to the Build Stage. The Build Stage is where you set up your sales and marketing infrastructure. We like to call it your relationship assembly line.

Contact Us to learn more about the Design Stage.

About the Author

John Watson is the president of Accrue Performance Marketing. John is a sales and marketing coach and consultant who lives in Calgary, Alberta, Canada. He's consulted to start-ups, business owners and corporate executives since 1993. John's an active content creator with a passion for writing, photography, digital marketing and data.

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