Blog / The Grow Stage

The Grow Stage

Reach, Engage, Enroll and Retain Clients

Print This Post Print This Post


See where this video appears on our website.

Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

The Grow Stage is easily the sexiest and most fun stage of the three. It’s where all your work meets your clients. It’s where your promotional activities occur. It’s also where you make sales and develop the relationships that drive earnings growth.

The Growth Stage comes last in our process. Just like a roof needs to sit on walls and a foundation.

There are five areas of focus.

The first area is Being Accessible – which means making sure people can find you when they go looking.

The second area of focus is about Being Connected. It is about developing your influencer community.

The third area of focus is about Being Referable and generating endorsements. This includes client reviews.

The fourth area is about Being Present. This is about communicating with clients. The intention is to drive repeat sales and earn loyalty.

The last area of focus is about Being Conspicuous. It’s where you use advertising to get people’s attention and acquire new customers.

Not every business needs all five areas of focus. The Growth Stage is about rolling out a plan that makes sense for your business.

To learn more about The Grow Stage Contact Us.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

Share Post

Related Posts

Read Post

About Us

Here the story behind Accrue Marketing of Calgary. Learn how we got started.

Read Post

Random Acts of Marketing Video Transcript

Random Acts of Marketing means spending money on marketing activities with no connection to goals.

Leave a Reply