How big is a house? Your content marketing budget depends on who you’re targeting, whether you’ve built an audience or are starting from scratch. It depends on what your competitors are doing and your timeline.
What is content marketing? Content marketing involves the creation and sharing of useful information. The information can take many forms, but what’s important is the content is not directly about you. You create content for your target audience, to assist them in successfully understanding their situation, needs and ways they can resolve problems or achieve objectives.
Generally, your content is shared on your website, on blogs, in related publications as well as social media profiles. It’s meant to be shared and distributed widely, and to serve as a soft introduction to you and your company.
By sharing valuable information, you build your reputation as an expert and build good will through your generosity.
Your content is an opportunity to engage prospects for significantly longer and with far greater attention than you would generally get. Download our Free eBook.
We can help you understand content marketing and whether it’s something you can take on. Then we’ll help you develop a plan of action and assist you through the setup, implementation, operation, measurement and optimization of your content marketing program.
Call 800 860 0026 To Request Your Discovery Session.
Where you're experimenting with no plan.
Where you’re using content to grow your business.
Content marketing is not for everyone. It’s a lot of work and requires an ongoing commitment. You need to want to do it. More importantly, you need to have something unique to say. What value will you share that differentiates you from your competitors?
It’s not content marketing that’s important. It’s what you have to share and the difference you’re trying to make that’s important. It’s ultimately your reason why that shapes the conversation you’re leading.
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how we work together, what’s involved, and where to start.
How big is a house? Your content marketing budget depends on who you’re targeting, whether you’ve built an audience or are starting from scratch. It depends on what your competitors are doing and your timeline.
We specialize in helping small business owners, with little to no experience in marketing, take advantage of content marketing to grow their business.
We help you get clear on how to approach content marketing to engage new and existing clients. Depending on your capabilities, we’ll help you setup, operate and optimize your content marketing program.
We assess the situation and help you determine if content marketing is for you. If it is, we’ll help you develop a plan.
