From Talking About Yourself
To Helping People Buy From You
When you’re building a website or engaging in social media marketing, most of what you see and engage with is content. It’s a mix of copy, photos, videos, animations, 360’s, infographics, presentations, manuals, FAQs, PDF eBooks, podcasts, virtual interactive tours and more.
Content makes up the majority of any website, social media program, SEO and even phone systems. The challenge is deciding what content to create and how to create it, promote it and disseminate it.
Creating content requires a collaborative approach. Some content you create mostly yourself, others you’ll need more help with. Our role is to help you determine which content you need and to help you create it cost-effectively. If you’re new to content marketing download our free eBook for help getting started.
Every content strategy requires a mix of information about you and information for your clients. The challenge is finding the balance and being clear on the purpose each bit of content serves. You want your content to get found, to educate, to answer questions and to lead and support your client’s journey through your business.
Where To Start?
To see if we’re a good fit to work together, complete our Fit Assessment Survey, then contact us to request a free discovery session. We’ll discuss your situation, goals, and constraints. You’ll learn how can we work together, what’s involved, and where to start.
How big is a house? The cost to create content spans a huge range from a few hundred bucks to many thousands. What’s important is you’re clear on the purpose of each content element and how it will justify your investment. We’re not here to sell you content, we’re here to solve problems with content. That’s an important difference.
We specialize in helping small business owners with little to no experience in marketing and content creation.
Because we work with smaller companies, with modest budgets, we try to make content creation as affordable as we can. It’s more affordable to help you create better content, than it is to do it all for you.
We maintain a comprehensive library of photography, video, audio, lighting and virtual tour equipment. We use it when you need a little help to do a more professional job. Not everything needs to be award winning quality and sometimes you want more than you can accomplish with cellphone level gear. This middle ground is where we start, and we’ll scale up as necessary.
Content is the backbone of your marketing program. It’s not just a random collection of posts and articles. You invest in content to solve internal and client problems and to accomplish goals. Ideally you develop content in priority sequence to minimize support costs or to maximize sales.
The most important role we play is to help you plan what content you need and what order to create it in. The second most important role is to help you create quality content yourself, where you can. We can also create content for you, when you can’t or don’t wish to. If we can’t do it, we’ll engage someone who can and then direct the project for you.
Call us, or fill out the form below, and we'll get back to you right away.