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The Build Stage

It's About Creating Your Relationship Assembly Line

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Accrue is a marketing company in Calgary, Alberta. More specifically, we’re a sales and marketing coaching and consulting firm for the owners of start-ups and small to mid-sized businesses.  Learn more About Accrue Marketing.

Video Transcript

Hi I’m John Watson with Accrue Marketing.

The Build Stage has two sides to it. The front facing side is about Guiding Your Client’s Journey through your business. It’s about being relevant, compelling and easy to buy from. It’s about fostering loyalty and maximising lifetime value in the relationship.

The flip side of the coin is about you.

It’s about Who You Need To Be to guide your client’s journey through your business. It’s a combination of your leadership and who you need to be to earn relationships. It’s also about the processes and technologies that enable mass relationship development.

The Build Stage enables you to scale your business.

The Build Stage is the most technical, process and data-oriented. It’s full of the tools and tactics everyone loves to focus on. Despite the emphasis on tools, they are never the focus. The focus remains on you and your client’s journey through your business.

If you’d like to learn more about The Build Stage, please Contact Us.

About the Author

John Watson is the president of Accrue Performance Marketing and the author of Mastering Marketing, the Being Profitable Program, several ebooks and an avid blogger. He serves as a sales and marketing coach and fractional Chief Marketing Officer for companies that cannot yet justify a full-time CMO. He's focused on helping startups and growth-focused companies develop powerful brands, customer-centric websites, sales leads and complete commercialization programs.

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